Lesa M. Tyson
Lesa Tyson is a powerhouse strategist, hospitality leader, and cultural curator shaping the future of brand experience through sales, storytelling, and soul. With over a decade of experience scaling multimillion-dollar venues, building revenue-driven partnerships, and crafting unforgettable guest journeys, Lesa has mastered the business of connection — and built an agency around it.
As the founder of The Tyson Group, she leads a boutique hospitality and sales strategy agency that unlocks hidden revenue for brands through operational excellence, intentional marketing, and high-converting guest experiences. From private dining activations to national brand launches, her work bridges the gap between vision and execution — and always ends in impact.
But Lesa doesn’t just work behind the scenes. She’s also the force behind CRAFT, a passion-led professional community for high-achieving individuals who are low key but deeply influential. What began as an underground networking series has evolved into a movement — one that honors authenticity, celebrates connection, and champions those building quietly with purpose.
Known for her sharp instincts, creative clarity, and unwavering standards, Lesa operates at the intersection of hospitality and strategy. She’s not here for the clout — she’s here for the conversion, the culture, and the kind of work that actually moves the needle.