CHARLOTTE / DC / NATIONWIDE
HOSPITALITY & EXPERIENCEs
THE RIGHT PEOPLE. THE RIGHT ROOM. A REASON TO BE THERE.
The Tyson Group brings brands, venues and audiences together through hospitality-led partnerships and experiences.
We build programming around a real objective: introduce a product, create new relationships, bring guests through the door or generate business that lasts beyond the event.
meet lesa
I KNOW A GOOD ROOM.
I ALSO KNOW WHAT IT TAKES TO MAKE ONE WORK.
I started bringing people together in Charlotte in 2016 through CRAFT, an event series built around good experiences and better connections. Then I went inside the hospitality business and learned what it takes to deliver on both.
I built my career in luxury hotels, restaurants, private events and regional sales, including work with The Ritz-Carlton and STK. I’ve sold the room, walked it before guests arrived, worked with the team serving it and seen what happens when an experience looks great on paper but falls apart in person.
That work taught me to ask more than “Where should we host this?”
Who needs to be there? Why would they come? What does the brand need to accomplish? What does the venue gain? What should happen after the night is over?
Today, I bring that sales and hospitality experience back to the work I started: putting the right people together and giving them something worth showing up for. Through The Tyson Group, I build brand partnerships, venue programming and gatherings with a purpose beyond the photo.
I still notice the lighting, the service and whether a room feels right. I just know a good room isn’t the whole answer.
It’s what we make happen inside it.
THE COMPANY BEHIND THE CONNECTIONS.
THE RIGHT ROOM IS JUST THE BEGINNING.
A brand needs to meet the right people. A venue needs business. Guests need a reason to show up.
The Tyson Group brings those needs together through hospitality. We choose the place, shape the experience and make introductions that can lead somewhere after everyone leaves.
WHAT WE DO
BRAND PARTNERSHIPS
We help brands meet the people they want to reach through well-placed collaborations and experiences. The brand belongs in the room, not just on the invitation.
VENUE PROGRAMMING
We bring new ideas, partners and guests into venue spaces with a clear purpose: create a good experience and give people a reason to book, buy or return.
HOSPITALITY SOURCING
We find the right restaurants, private dining rooms, hotels and spaces for companies and clients who care how a gathering feels and how well it runs.
Over the years, I’ve worked with corporate teams, executive groups and organizations across finance, technology, healthcare, sports and professional services.
past Clients
Bank of America
Deloitte
Morgan Stanley
Fidelity
Raymond James
HP
Adobe
Oracle
AMEX
Rolex
Goldman Sachs
Carolina Panthers
Charlotte Hornets
Real Madrid
Boston Scientific + More…
LET’S CONNECT
Have a brand to introduce, a space to activate or a gathering to plan? Tell us what you want to accomplish. We’ll start with the objective and build the right experience around it.