ABOUT LESA TYSON
Hospitality Strategist | Sales Architect | Founder, The Tyson Group

Lesa Tyson is a hospitality strategist with over a decade of experience scaling multimillion-dollar venues, curating high-level experiences, and designing revenue-driven operations for some of the most competitive markets in hospitality. Known for her blend of creative intuition and sales rigor, Lesa has earned a reputation for transforming underutilized spaces into high-performing venues and building brand partnerships that last.

Her mission? To turn hospitality into a high-converting asset by bridging culture, commerce, and curated connection. Through The Tyson Group, Lesa leads a team of vetted professionals delivering tailored solutions in private dining, venue sales strategy, and experiential brand development.

THE TYSON GROUP
Where Hospitality Meets Growth Strategy

The Tyson Group is a boutique hospitality agency specializing in sales execution, private dining partnerships, and curated hospitality activations. We work with venues, brands, and corporate clients to elevate guest experiences while increasing profitability, operational alignment, and market visibility.

Our Philosophy:
Hospitality is more than service — it's a system. A well-executed hospitality strategy drives retention, engagement, and high-value conversions. We blend elite operations with lifestyle-driven touchpoints to make every venue more than a space — we make it a destination.

OUR CORE SERVICES

1. VENUE SALES STRATEGY
"Position. Systemize. Sell."

  • Sales team training & onboarding

  • SOP creation and sales process design

  • Commission structures and incentive alignment

  • B2B outreach for corporate events & partnerships

2. PRIVATE DINING & GROUP BOOKINGS
"Turn your space into a source of recurring revenue."

  • Curated private dining programs

  • Menu development and packaging strategy

  • Corporate and social booking pipeline development

  • Lead sourcing, follow-up automation, and booking support

3. BRAND EXPERIENCES & CURATED ACTIVATIONS
"Create experiences that feel intentional, elevated, and worth sharing."

  • Hospitality-forward brand activations

  • Influencer and guest list curation

  • Sponsorship strategy and cross-brand partnerships

  • Programming that fuses culture and commerce