About Us

I’m Lesa Tyson, founder of The Tyson Group, and I built my career in the trenches of luxury hospitality. As a meeting and special events manager at The Ritz-Carlton, Regional Sales Manager & AGM at STK, I didn’t just advise on strategy, I executed it. I managed portfolios exceeding $15M, delivered over 1,000 events, and I learned what actually works when the stars are high and the clients are discerning.

Here’s What I Learned: Most hospitality brands treat private dining and events as an operational afterthought. They have incredible venues, talented teams, and string brands but they are missing the strategic infrastructure to turn those assets into consistent, scaleable revenue. That’s the gap The Tyson Group fills.

What Makes us Different? We’re not theorists. We’re former operators who know the difference between what sounds good in a boardroom and what actually drives revenue on a Friday night.

Our Approach Combines:

• Acquisitions Expertise: Sales strategies that attract and convert high-value corporate and private clients.

• Events Excellence: Operational systems that deliver flawless execution at scale.

• Revenue Focus: Every recommendation is tied to measurable financial impact.

We’ve been in your shoes. We’ve negotiated with Fortune 500 companies, managed last-minute VIP requests, and turned challenging venues into profit centers. Now we help you do the same.

The Tyson Group Promise: Your private dining and events program has untapped potential, we’ll show you exactly how to unlock it. No generic frameworks. No one-size-fits-all solutions. Just proven strategies tailored to your brand, your market, and your revenue goals.