Where Luxury Strategy Meets Revenue Growth.
The Tyson Group delivers high-impact hospitality solutions for corporations and strategic sales optimization for luxury brands. We help you turn client experiences into long-term loyalty and untapped revenue.
We work privately with corporations and luxury businesses to design unforgettable experiences and scalable growth systems. Every client touchpoint becomes a conversion moment. Every experience, a legacy.
Now Accepting New Clients.Quiet Influence. Intentional Growth. High-Touch Execution.
“In 2016, I convinced a closed venue to reopen for a networking series called “Craft.” I was 25, had no blueprint, and was often underestimated. But I knew one thing: when done right, hospitality creates real business momentum. That belief built The Tyson Group. Now, I help businesses grow through smart sales strategy, refined operations, and curated partnership experiences.” - LT
The Tyson Group was founded to bring white-glove hospitality strategy and high-performing sales systems to a select group of clients who value both impact and discretion.
Led by Lesa Tyson, a seasoned hospitality executive and growth consultant, TTG is trusted by brands and corporations who understand that true prestige is built quietly, through consistency, refinement, and experience.
We do not advertise results. We build relationships that speak for themselves.
Luxury is a standard. Not a price point.
Whether you’re scaling a venue, launching a corporate event, or looking to refine your client experience, we help you grow through hospitality-forward strategy.
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For brands and venues ready to scale.
Sales Strategy & Partnership Development
Operational Alignment & SOPs
Custom Growth Audits
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For companies that need white-glove execution.
Private Dining & Event Production
Gifting, Travel & Executive Concierge
Corporate Hospitality Retainers
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For luxury and lifestyle brands seeking reach with results.
Strategic Brand Collaborations
Influencer-Led Sales Strategy
Sponsored Events & Product Placement
We’re selective — because excellence requires intention. If you’re ready to grow, let’s connect.
The Founder
About Lesa Tyson
Founder, Strategist, Visionary
With over a decade of leading luxury hospitality and revenue growth teams across national brands, Lesa created The Tyson Group to serve a singular purpose:
To bring strategic intelligence and hospitality excellence to the growth of high-end brands.
Her philosophy is simple: “The way you lead is the way they buy”. She works privately with brands, corporations and executives to turn culture into conversion, presence into performance, and subtle influence into revenue longevity.
→ Read “Unsolicited” — thoughts on luxury, strategy, and mastering quiet power.
→ Explore private leadership consulting.
Founder of The Tyson Group and a seasoned hospitality strategist, Lesa has led multimillion-dollar sales operations across luxury hospitality, retail and lifestyle industries. Her superpower lies in blending elite client experiences with revenue-first strategy-helping brands move from “good service” to unforgettable impact.
Luxury isn’t just about how it looks. It’s about how it performs.
