CHARLOTTE / DC / NATIONWIDE
HOSPITALITY STRATEGY VENUE SOURCING & EXPERIENCES THAT GENERATE REVENUE
meet lesa
I KNOW WHAT MAKES A ROOM WORK.
I started The Tyson Group in 2016 as a series of experiences designed to bring the right people together. Then the industry changed, and so did I.
I stepped into corporate hospitality and spent the next several years leading sales, private events, operations, and revenue strategy across major hospitality brands and multiple markets. I learned how decisions get made, where revenue gets lost, and why a beautiful space is not enough.
Now I bring that experience back to the work I started.
Today, I help companies find spaces worth gathering in. I help hospitality brands see what is slowing down their sales. And through CRAFT, I build the kind of thoughtful, well-connected rooms I have always wanted to be in.
My advantage is simple: I understand the business behind the experience and the people inside the room.
I know what works.
I know what is missing.
And usually, I know somebody.
THE COMPANY BEHIND THE CONNECTIONS.
The Tyson Group is a hospitality strategy and experience agency built to make good ideas more valuable.
We help companies find the right spaces, build better events, and create partnerships that make sense. We also audit hospitality brands that have the product, but need a stronger sales structure behind it.
Our work sits where hospitality, revenue, and culture meet. We understand what makes people say yes, what makes a room feel considered, and what turns an experience into a business opportunity.
From corporate venue sourcing and private events to sales audits and brand collaborations, we bring the right people, places, and strategy together.
We do not believe in gathering just to gather.
The room should work.
The partnership should fit.
And everyone should leave with something.
Over the years, I’ve worked with corporate teams, executive groups and organizations across finance, technology, healthcare, sports and professional services.
past Clients
Bank of America
Deloitte
Morgan Stanley
Fidelity
Raymond James
HP
Adobe
Oracle
AMEX
Rolex
Goldman Sachs
Carolina Panthers
Charlotte Hornets
Real Madrid
Boston Scientific + More…
Let’s Build!
Looking for the right room? Planning an experience? Need a clearer sales strategy behind your hospitality brand?
Tell us what you’re working on. We’ll identify where The Tyson Group can add value and the smartest way to move forward.